Three Ways You Can Take Your Etsy Business To The Next Level
Posted on: 20 December 2017
Most people use their Etsy stores as a way to make a bit of side money from selling a few trinkets. However, Etsy can also be a powerful platform to launch a full-fledged business. The problem is that since the platform is so saturated, it can be hard to stand out from the masses. Here are three ways to do just that and take your Etsy store to the next level.
A Thermal Transfer Printer
Thermal transfer printers have a number of great uses for serious Etsy entrepreneurs.
- Shipping: Writing addresses on your packages by hand looks unprofessional. Unless you have absolutely perfect handwriting, it's also bound to lead to misread addresses and lost packages somewhere down the road. A thermal printer allows you to print high-quality, durable, stick-on shipping labels to ensure your packages get to where they're supposed to go.
- Branded Packaging: A thermal printer allows you to adorn your packages with your unique company name and logo. That will make your business stand out from other Etsy shops that simply ship out bland, unmarked boxes. It will make your products seem more premium, and it will help create repeat customers, as your brand will stick in their minds.
- Accessories: With a thermal printer, you can create high-quality branded accessories such as stickers, magnets, lanyards, and keychains. You can add those items as additional products in your shop, and you can also include them in packages as free accessories. Use an eye-catching logo, and your word-of-mouth advertising will start to take off as your customers go around flashing your branded accessories to their friends and families.
A Social Media Presence
If you want to take your Etsy shop to the next level, you can't simply rely on the Etsy search engine. You have to actively reach out to new customers by maintaining a strong social media presence.
Create profiles for your shop on all of the popular social networks, like Facebook, Instagram, Snapchat, and Twitter. Don't simply post images and links to your products, or you probably won't gain much of a following. Instead, create a unique personality for your brand.
For example, you might post interesting "behind the scenes" pictures and updates about how you're making your products. This idea is especially useful if you're selling handmade goods. If your products have a general them —such as they're related to a specific fandom or a unique style of decor—post discussion topics related to that theme to get your audience engaged with your posts.
Join in on the conversation and interact with your users so that they see your brand as a human being and not just some company trying to sell them something. Remember, every time someone replies to one of your posts, they're indirectly advertising your brand to all of their friends via social network news feeds.
A Social Media Marketing Campaign
Organic interaction is great, but it doesn't allow you to reach out to new customers as directly as paid advertisements. Once you have your social network presence established, it's time to dabble in some marketing.
Most social networks give you the option to create ads targeted at very specific demographics. Create eye-catching ads that inspire interaction via discussion points and calls for users to tag their friends in the comments. Then, target those ads at as narrow of a niche as possible. For example, you can use the pages that users follow, their ages and genders, location data, and purchasing behavior to target your ads as effectively as possible.
With strong branding, premium packaging, and an engaging social media presence, your Etsy store can stand out from the masses and become a much more lucrative business.
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